{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many deluxe brand names drive exposure via social media advertising and marketing, celeb collaborations and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main products haven't changed a lot in years; it does not have TikTok, and doesn't provide celebs